Created by Alex Tagliani, ''Tag On The Go'' simplifies your daily life by bringing together everything you need to feel your best, both physically and mentally.
Credits: Remi Beauchamp, Hugo Chiasson,
Benoît Chieusse
Branding, Multimedia, Marketing
When the team behind Tag On The Go approached us, they had a clear vision: a healthy energy drink that fuels active lifestyles with bold energy and sleek branding. From logo creation to motion design, product photography, and a cohesive brand identity, we dove into this project to craft a visual and conceptual universe as dynamic as its ambassador, Alex Tagliani—a race car driver known for his speed and precision. Rooted in the spirit of sport and adventure, Tag On The Go embodies the perfect balance of performance and health, ready to take the market by storm.
Brand statement
Tag On The Go fuels active lifestyles with a healthy energy boost inspired by the speed and precision of Alex Tagliani.
Brand claim
"Limitless Energy" / "Énergie Sans Limite"
Brand values
Performance
Energy
Health
Limitless
The Tag On The Go logo is a celebration of automotive sports and dynamic media, designed to embody speed, energy, and modern readability. Rooted in the vibrant world of Alex Tagliani, the logo takes inspiration from his personal branding, which we proudly crafted in 2021.
Our creative journey began with a series of conceptual explorations, each reflecting the essence of performance and active lifestyles. Through close collaboration with the client, we refined and honed the design, ultimately landing on a logo that felt chaleureux—warm and personal—while still echoing the spirit of motorsport. The final result is a visual identity that resonates deeply with Alex and the brand’s mission, creating a perfect blend of personal connection and dynamic appeal.
Logo Symbol
Full Logo Horizontal
Red Cinnabar
#E03333
Poppy Orange
#FF9A17
Cod Gray
#080808
Alabaster White
#fcfcfc
Grayscale variations ensure the Tag On The Go branding remains versatile and impactful across all mediums. By focusing on contrast and clarity, the grayscale design maintains the logo's dynamism and readability while adapting seamlessly to diverse applications, from print to digital. This minimalist approach emphasizes the brand's core identity, ensuring it stays bold and recognizable, even without color.
Lightest
Throughout the project, Tag On The Go’s vision and brief evolved with each new iteration, prompting us to collaborate closely to align our ideas. By merging their input with our creative expertise, we crafted the can design we proudly present today. The result is a dynamic and visually striking design that captures the brand's active spirit while appealing to health-conscious consumers. This bold approach firmly establishes Tag On The Go as a key player in the healthy energy drink market.
branding development
The imagery for Tag On The Go was meticulously crafted to reflect the brand’s dynamic and professional identity. Shot entirely in our studio, the product photography showcases the energy drink can against vibrant, colored backgrounds, creating striking visuals that emphasize the brand’s bold and energetic personality.
These super corporate-style images serve as the foundation for much of the brand’s social media presence, delivering a clean and polished aesthetic that resonates with both active individuals and professional audiences. By focusing on high-quality studio photography, we ensured every shot aligns seamlessly with the brand’s mission, making the visuals as impactful as the product itself.
Bold and Confident:
The tone of Tag On The Go speaks with boldness and clarity, reflecting the brand’s energetic and performance-driven ethos. It’s a voice that inspires action and motivates individuals to push boundaries, capturing the confidence of a brand fueled by speed and ambition.
Warm and Personal:
While bold, the tone also remains approachable and chaleureux—reflecting the personal connection with Alex Tagliani and the brand’s emphasis on health and well-being. This warmth ensures every message resonates on a human level, fostering trust and connection with the audience.
Dynamic and Adventurous:
Infused with a sense of motion and excitement, the tone embodies the thrill of the race and the joy of living an active lifestyle. It’s about inspiring individuals to embrace adventure, whether in sports, work, or their everyday lives.
Professional and Polished:
Behind the energy and warmth lies a professional foundation. Every piece of communication is clear, well-structured, and polished, ensuring credibility and aligning with the corporate visuals of the brand. This balance solidifies Tag On The Go as a trusted choice in the energy drink market.
