The RIEQ is a collaborative organization aimed at implementing and developing esports culture in Quebec's educational institutions.
Credits: Hugo Chiasson, Remi Beauchamp
Branding, Multimedia, Marketing
Brand statement
RIEQ is committed to developing a vibrant esports culture in Quebec's schools by empowering players, educators, and coaches through collaboration, specialized training, and inclusive resources.
Brand claim
"Empowering the Future of Esports Through Collaboration, Uniformization and Education."
Brand values
Uniformization
Inclusivity
Empowerment
Innovation
The RIEQ logo embodies the organization’s commitment to standardizing practices and supporting youth and institutions in their esports growth. The design features two interconnected "R"s, symbolizing collaboration and unity, while also forming the shape of a butterfly. This butterfly representation reflects transformation and new beginnings, signifying the journey of young individuals as they evolve within the esports community. The logo’s modern aesthetic and vibrant colors represent energy and creativity, emphasizing an inclusive and healthy environment for young people in Quebec. Overall, it serves as a visual representation of RIEQ’s dedication to nurturing a thriving esports culture that empowers individuals and fosters community support.
Logo Symbol
Full Logo Horizontal
Typography Logo Horizontal
The Palette of RIEQ: Fierce and Unique
RIEQ's color palette reflects their energy and motivation to standardize esports knowledge across institutions in Quebec. It maintains a scholastic feel, reminiscent of education, while incorporating unique elements that allow the organization to stand out and develop a visual identity that represents their core values.
Scholar Blue
#3f3fc8
Grass Green
#48cf9f
Boring Gray
#b5b5b5
Dark Gray
#111111
Faded White
#fcfcfc
Alongside its striking palette, RIEQ integrates grayscale shades to add depth and refinement to its branding. The use of rich black backgrounds and soft gray highlights creates a balanced contrast that enhances the vibrancy of the colors and elevates the overall visual appeal.
Lightest
Representing
RIEQ's Values
RIEQ utilizes Rebond Grotesque Bold for titles and headlines, a bold typeface that not only captures attention but also emphasizes the brand's modern character. For body text and corporate communications, the brand turns to Rebond Grotesque Regular, a sleek and versatile font that ensures clarity and fosters an approachable tone across all platforms. This intentional pairing enhances RIEQ’s visual identity while effectively conveying its essential message.
branding development
For RIEQ, the goal was to create a clear and concise identity that signals their commitment to staying power. To achieve this, we focused on making the brand unique by incorporating small characters that can be used across various graphics. We maintained a simple style while allowing for more complex compositions. The color palette & compositions adds a creative flair, resulting in a design that feels fun, youthful, stylish, and professional.
VIDEO
The Réseau Institutionnel Esportif Québécois tasked us with producing their introductory video. To meet their needs, we developed a concept that combines a youthful, energetic, yet professional tone. This approach ensures clear communication of the RIEQ's mission to a wide audience, all while aligning seamlessly with their strategic goals.
Elevating Esports: A Unified Voice
for Growth and Community
At RIEQ, our multifaceted voice embodies the excitement of the esports community. Through inspiration, collaboration, dynamic engagement, and empowerment, we cultivate a vibrant ecosystem that elevates the gaming experience for all.
Inspirational Vision
Our voice inspires dreams and aspirations, encouraging individuals to see the limitless potential of esports as a path for growth and community connection.
Collaborative Spirit
Warm and inviting, we celebrate teamwork and unity in esports. We foster connections among members, highlighting the importance of support and shared experiences.
Dynamic Engagement
Buzzing with excitement, our tone captures the thrill of competition. We inspire players to embrace challenges, fueling their passion for skill development and exhilarating gameplay.
Empowering Knowledge
Knowledgeable and motivating, we emphasize the importance of education in esports. Our voice encourages individuals to seize learning opportunities and grow within the gaming landscape.
