Rebel Apparel:
Creative
Fashion

Rebel Apparel:
Creative
Fashion

CompanyName

Rebel Apparel:
Creative
Fashion

CompanyName

Description

Rebel Apparel: Your source for inclusive streetwear merch, brought to you by Ridge Agency.

Credits: Hugo Chiasson, Remi Beauchamp,
Benoît Chieusse, Jérémie Blais

Description

Rebel Apparel: Your source for inclusive streetwear merch, brought to you by Ridge Agency.

Credits: Hugo Chiasson, Remi Beauchamp,
Benoît Chieusse, Jérémie Blais

Description

Rebel Apparel: Your source for inclusive streetwear merch, brought to you by Ridge Agency.

Credits: Hugo Chiasson, Remi Beauchamp,
Benoît Chieusse, Jérémie Blais

Description

Rebel Apparel: Your source for inclusive streetwear merch, brought to you by Ridge Agency.

Credits: Hugo Chiasson, Remi Beauchamp,
Benoît Chieusse, Jérémie Blais

Client

Rebel Apparel

Year

2024

Type

Branding & Creative Direction

Client

Rebel Apparel

Year

2024

Type

Branding & Creative Direction

Client

Rebel Apparel

Year

2024

Type

Branding & Creative Direction

Client

Rebel Apparel

Year

2024

Type

Branding & Creative Direction

INTRODUCTION

The Debut of Rebel Apparel

INTRODUCTION

The Debut of Rebel Apparel

INTRODUCTION

The Debut of Rebel Apparel

INTRODUCTION

The Debut of Rebel Apparel

At Ridge Agency, we thrive on collaboration and creativity. Our recent project with Rebel, a dynamic streetwear merch company, exemplifies this ethos. Working closely with Rebel, we embarked on a journey to craft a branding strategy that authentically represents their values and vision. From the initial brainstorming sessions to the final execution, every step of the process was infused with passion and purpose. Join us as we delve into the intricacies of this project, where creativity meets purpose to redefine the world of streetwear merch.

At Ridge Agency, we thrive on collaboration and creativity. Our recent project with Rebel, a dynamic streetwear merch company, exemplifies this ethos. Working closely with Rebel, we embarked on a journey to craft a branding strategy that authentically represents their values and vision. From the initial brainstorming sessions to the final execution, every step of the process was infused with passion and purpose. Join us as we delve into the intricacies of this project, where creativity meets purpose to redefine the world of streetwear merch.

At Ridge Agency, we thrive on collaboration and creativity. Our recent project with Rebel, a dynamic streetwear merch company, exemplifies this ethos. Working closely with Rebel, we embarked on a journey to craft a branding strategy that authentically represents their values and vision. From the initial brainstorming sessions to the final execution, every step of the process was infused with passion and purpose. Join us as we delve into the intricacies of this project, where creativity meets purpose to redefine the world of streetwear merch.

At Ridge Agency, we thrive on collaboration and creativity. Our recent project with Rebel, a dynamic streetwear merch company, exemplifies this ethos. Working closely with Rebel, we embarked on a journey to craft a branding strategy that authentically represents their values and vision. From the initial brainstorming sessions to the final execution, every step of the process was infused with passion and purpose. Join us as we delve into the intricacies of this project, where creativity meets purpose to redefine the world of streetwear merch.

Brand statement

Rebel, we embody the spirit of individuality and inclusivity, crafting streetwear merch that empowers everyone to express their unique identity.

Brand claim

Rebel: Where Your Style Finds Its Voice.

Brand values

Authenticity

Inclusivity

Creativity

Quality

COLORS selection

Vibrant Visions: The Palette of Rebel Apparel

COLORS selection

Vibrant Visions: The Palette of Rebel Apparel

COLORS selection

Vibrant Visions: The Palette of Rebel Apparel

COLORS selection

Vibrant Visions: The Palette of Rebel Apparel

The vibrant color palette of Rebel, a dynamic streetwear brand, reflects our spirited approach to fashion. By blending shades of orange and blue, we infuse our designs with the warmth of summer and the cool allure of street style. This harmonious mix captures the essence of Rebel, evoking energy, individuality, and a sense of adventure.

The vibrant color palette of Rebel, a dynamic streetwear brand, reflects our spirited approach to fashion. By blending shades of orange and blue, we infuse our designs with the warmth of summer and the cool allure of street style. This harmonious mix captures the essence of Rebel, evoking energy, individuality, and a sense of adventure.

The vibrant color palette of Rebel, a dynamic streetwear brand, reflects our spirited approach to fashion. By blending shades of orange and blue, we infuse our designs with the warmth of summer and the cool allure of street style. This harmonious mix captures the essence of Rebel, evoking energy, individuality, and a sense of adventure.

The vibrant color palette of Rebel, a dynamic streetwear brand, reflects our spirited approach to fashion. By blending shades of orange and blue, we infuse our designs with the warmth of summer and the cool allure of street style. This harmonious mix captures the essence of Rebel, evoking energy, individuality, and a sense of adventure.

Temptress Red

#2E0000

Blaze Orange

#ff6201

Parchment Grey

#799EAB

Serenade Beige

#fff1e3

Artic White

#fafafa

gray scale

Monochrome Manifesto: The Grayscale Palette.

gray scale

Monochrome Manifesto: The Grayscale Palette.

gray scale

Monochrome Manifesto: The Grayscale Palette.

gray scale

Monochrome Manifesto: The Grayscale Palette.

The addition of grayscale to Rebel's vibrant color scheme adds depth and sophistication, providing balance and contrast to our bold palette. This versatile element enhances visual interest, elevating our brand identity with a timeless elegance and modern edge.

The addition of grayscale to Rebel's vibrant color scheme adds depth and sophistication, providing balance and contrast to our bold palette. This versatile element enhances visual interest, elevating our brand identity with a timeless elegance and modern edge.

The addition of grayscale to Rebel's vibrant color scheme adds depth and sophistication, providing balance and contrast to our bold palette. This versatile element enhances visual interest, elevating our brand identity with a timeless elegance and modern edge.

The addition of grayscale to Rebel's vibrant color scheme adds depth and sophistication, providing balance and contrast to our bold palette. This versatile element enhances visual interest, elevating our brand identity with a timeless elegance and modern edge.

Lightest

Lighter
Lighter
Light
Default
Dark
Darker
Darkest

TYPOGRAPHY DEVELOPMENT

Fonting a Rebellion: Typography Evolution at Rebel Apparel

TYPOGRAPHY DEVELOPMENT

Fonting a Rebellion: Typography Evolution at Rebel Apparel

TYPOGRAPHY DEVELOPMENT

Fonting a Rebellion: Typography Evolution at Rebel Apparel

TYPOGRAPHY DEVELOPMENT

Fonting a Rebellion: Typography Evolution at Rebel Apparel

In shaping Rebel's visual identity, typography plays a pivotal role in conveying our brand's essence. Our choice of Americain Captain as the main font encapsulates the rebellious spirit and boldness inherent in our streetwear aesthetic. With its striking letterforms and vintage flair, Americain Captain exudes an edgy and dynamic vibe that perfectly embodies Rebel's attitude.For our corporate font, we opted for Barlow for its modern and versatile qualities. Its clean lines and geometric shapes offer a sleek and contemporary aesthetic, reflecting our commitment to professionalism and innovation. Together, Americain Captain and Barlow strike a harmonious balance, capturing the essence of Rebel's bold yet refined brand identity.


In shaping Rebel's visual identity, typography plays a pivotal role in conveying our brand's essence. Our choice of Americain Captain as the main font encapsulates the rebellious spirit and boldness inherent in our streetwear aesthetic. With its striking letterforms and vintage flair, Americain Captain exudes an edgy and dynamic vibe that perfectly embodies Rebel's attitude.For our corporate font, we opted for Barlow for its modern and versatile qualities. Its clean lines and geometric shapes offer a sleek and contemporary aesthetic, reflecting our commitment to professionalism and innovation. Together, Americain Captain and Barlow strike a harmonious balance, capturing the essence of Rebel's bold yet refined brand identity.


In shaping Rebel's visual identity, typography plays a pivotal role in conveying our brand's essence. Our choice of Americain Captain as the main font encapsulates the rebellious spirit and boldness inherent in our streetwear aesthetic. With its striking letterforms and vintage flair, Americain Captain exudes an edgy and dynamic vibe that perfectly embodies Rebel's attitude.For our corporate font, we opted for Barlow for its modern and versatile qualities. Its clean lines and geometric shapes offer a sleek and contemporary aesthetic, reflecting our commitment to professionalism and innovation. Together, Americain Captain and Barlow strike a harmonious balance, capturing the essence of Rebel's bold yet refined brand identity.


In shaping Rebel's visual identity, typography plays a pivotal role in conveying our brand's essence. Our choice of Americain Captain as the main font encapsulates the rebellious spirit and boldness inherent in our streetwear aesthetic. With its striking letterforms and vintage flair, Americain Captain exudes an edgy and dynamic vibe that perfectly embodies Rebel's attitude.For our corporate font, we opted for Barlow for its modern and versatile qualities. Its clean lines and geometric shapes offer a sleek and contemporary aesthetic, reflecting our commitment to professionalism and innovation. Together, Americain Captain and Barlow strike a harmonious balance, capturing the essence of Rebel's bold yet refined brand identity.


Typeface

American captain
REGULAR

American captain
REGULAR

Barlow
Medium

branding development

Crafting an Identity: Rebel Apparel's Branding Journey

branding development

Crafting an Identity: Rebel Apparel's Branding Journey

branding development

Crafting an Identity: Rebel Apparel's Branding Journey

branding development

Crafting an Identity: Rebel Apparel's Branding Journey

Rebel's branding draws inspiration from the vibrant graffiti scene of the 90s, infusing it with a contemporary streetwear aesthetic. With bold colors and dynamic typography reminiscent of urban art, our brand exudes energy and authenticity. Despite its edgy street style, Rebel maintains a corporate composition, reflecting our commitment to professionalism and innovation. This unique blend of graffiti inspiration and modern design elements creates a brand identity that is both rebellious and refined, staying true to our vision and goals of redefining streetwear fashion.

Rebel's branding draws inspiration from the vibrant graffiti scene of the 90s, infusing it with a contemporary streetwear aesthetic. With bold colors and dynamic typography reminiscent of urban art, our brand exudes energy and authenticity. Despite its edgy street style, Rebel maintains a corporate composition, reflecting our commitment to professionalism and innovation. This unique blend of graffiti inspiration and modern design elements creates a brand identity that is both rebellious and refined, staying true to our vision and goals of redefining streetwear fashion.

Rebel's branding draws inspiration from the vibrant graffiti scene of the 90s, infusing it with a contemporary streetwear aesthetic. With bold colors and dynamic typography reminiscent of urban art, our brand exudes energy and authenticity. Despite its edgy street style, Rebel maintains a corporate composition, reflecting our commitment to professionalism and innovation. This unique blend of graffiti inspiration and modern design elements creates a brand identity that is both rebellious and refined, staying true to our vision and goals of redefining streetwear fashion.

Rebel's branding draws inspiration from the vibrant graffiti scene of the 90s, infusing it with a contemporary streetwear aesthetic. With bold colors and dynamic typography reminiscent of urban art, our brand exudes energy and authenticity. Despite its edgy street style, Rebel maintains a corporate composition, reflecting our commitment to professionalism and innovation. This unique blend of graffiti inspiration and modern design elements creates a brand identity that is both rebellious and refined, staying true to our vision and goals of redefining streetwear fashion.

Rebel's Voice

At Rebel, our tone of voice reflects our bold and unapologetic approach to streetwear fashion. We speak with confidence, authenticity, and a hint of rebellion, embodying the spirit of our brand.

Confident

Assertive and self-assured, our confident tone of voice empowers our audience to embrace their individuality and express themselves boldly through fashion.

Authentic

Genuine and sincere, our authentic tone of voice resonates with our audience on a personal level, fostering meaningful connections and building trust.



Rebellious

Edgy and defiant, our rebellious tone of voice challenges the status quo and pushes boundaries, inspiring our audience to break free from conventions and embrace their inner rebel.

Playful

Lighthearted and fun-loving, our playful tone of voice injects a sense of joy and spontaneity into our brand communication, creating an engaging and memorable experience for our audience.

Get exclusive access to new products, tips and more - subscribe to our newsletter today!

©2023 Agence Ridge S.E.N.C

Get exclusive access to new products, tips and more - subscribe to our newsletter today!

©2023 Agence Ridge

Get exclusive access to new products, tips and more - subscribe to our newsletter today!

©2023 Agence Ridge