Credits: Hugo Chiasson, Remi Beauchamp,
Jérémie Blais, AZN
Branding & Motion Design
Ridge Agency proudly presents NPC (Northern Play Create), a groundbreaking gaming center that pushes the boundaries of the gaming industry. With locations in Montreal, Toronto, and Vancouver, NPC offers a revolutionary approach to gaming, transcending traditional boundaries and creating a space where gaming enthusiasts can explore, create, and connect like never before.
Join us as we delve into the world of NPC, where innovation meets community and gaming reaches new heights of excitement and possibility.
Brand statement
Be bold, confident, and forward-thinking.
Brand claim
Commited to innovation.
Brand values
Brand value nr. 1
Brand value nr. 2
Brand value nr. 3
Brand value nr. 4
At the heart of NPC's visual identity lies a bold and innovative logo design that encapsulates the essence of the brand. The logo features a sleek and modern robot face, symbolizing the term "NPC" from gaming slang, which refers to non-player characters or bots. This futuristic depiction reflects NPC's forward-thinking approach to gaming, while also paying homage to its roots in gaming culture. With its piercing gaze fixed on the future of gaming passion, the NPC logo serves as a powerful emblem of innovation, creativity, and excitement.
Logo symbol
Full logo horizontal
Full logo vertical
NPC's color palette is a vibrant and dynamic reflection of its energetic and culturally rich brand identity. Embracing a super flashy array of colors, NPC infuses its branding with a bold and electrifying vibrancy that captivates the senses and commands attention. From neon greens to electric blues, each hue is carefully selected to evoke a sense of excitement and energy, resonating with gamers and enthusiasts alike. This dynamic approach to color not only sets NPC apart in the gaming industry but also reinforces its commitment to innovation, creativity, and cultural diversity. With its flash of colors, NPC invites gamers to embark on a visually stimulating journey where passion knows no bounds and creativity knows no limits.
Funky Purple
#4400FF
Online Purple
#2244FF
Sky Blue
#FF3300
Neon Green
#191439
Reflecting Yellow
#464168
Happy Pink
#9C9AAC
Deep Purple
#CECCDB
Black Purple
#F2F2F7
Artic White
#000000
Black
#000000
In contrast to NPC's vibrant color palette, the grayscale elements serve as a strategic balance, adding depth and sophistication to the brand's visual identity. By incorporating shades of black, white, and gray, NPC achieves a harmonious blend of dynamism and elegance, ensuring that its branding remains both visually impactful and versatile. The grayscale strategy allows NPC to maintain a polished and professional aesthetic across various platforms, while also providing a cohesive backdrop that accentuates the vibrancy of its colorful elements. With this strategic approach to grayscale, NPC creates a visual experience that is both captivating and refined, appealing to gamers and enthusiasts with a keen eye for detail.
Lightest
Typography is a cornerstone of NPC's visual identity, blending modernity, readability, and visual impact to enhance the brand's communication. With Tusker Grotesk 3700 Bold commanding attention and Outfit Medium ensuring versatility and consistency, NPC's typographic system reflects its commitment to innovation and excellence.
Typeface
Tusker Grotesk 3700 Bold stands as a beacon of authority and boldness in NPC's typographic arsenal. With its strong letterforms and commanding presence, it captures attention and reinforces NPC's innovative spirit, making it ideal for headlines and prominent elements.
Typeface
In contrast, Outfit Medium brings balance and versatility to NPC's typographic palette. Its clean and modern aesthetic ensures readability and consistency across various platforms, from digital to print, while its refined character adds a touch of sophistication to NPC's communications.
branding development
NPC's branding is a vibrant fusion of bold colors, striking typography, and innovative design elements. With a palette bursting with energy and a bold aesthetic that commands attention, NPC's branding reflects its commitment to pushing the boundaries of gaming culture. From neon greens to electric blues, each color is carefully chosen to evoke emotion, while bold typography adds impact and versatility. NPC's dynamic branding captures the essence of gaming excitement, captivating audiences with its vibrant visuals and bold aesthetic.
MOTION DESIGN
NPC's dynamic motion design is a strategic tool used to amplify the brand's impact and engage audiences effectively. By incorporating fluid animations, kinetic typography, and interactive elements, NPC's motion design brings its branding to life, creating memorable and immersive experiences that resonate with gamers. This dynamic approach not only boosts brand recognition and memorability but also fosters engagement and positions NPC as a forward-thinking leader in the gaming industry.
Short-form
For one of their anime events, AKIBA, we decided to produce two additional short-form videos, similar in style to our previous recap. The goal is to broaden their social media presence and increase organic engagement for the event. By leveraging these bite-sized, engaging formats, we aim to attract a wider audience and enhance visibility across their digital platforms.
Tone of voice
Stay consistent, genuine, and aligned with our brand values to foster a strong connection with our audience.
Innovative and optimistic
Be bold, confident, and forward-thinking, reflecting our commitment to innovation and optimism.
Trustworthy and Reliable
Instill confidence with language that is dependable, credible, and reassuring, emphasizing our reliability.
Action-Oriented
Encourage action and highlight the path to innovation, reflecting our emphasis on taking proactive steps.
Professional yet Approachable
Strike a balance between professionalism and approachability, being warm and friendly while maintaining a level of sophistication.
