Northern Arena:
Leading Productions

Northern Arena:
Leading Productions

CompanyName

Northern Arena:
Leading Productions

CompanyName

Description

Discover Northern Arena: Your gateway to esports excitement and innovation.

Credits: Hugo Chiasson, Remi Beauchamp

Description

Discover Northern Arena: Your gateway to esports excitement and innovation.

Credits: Hugo Chiasson, Remi Beauchamp

Description

Discover Northern Arena: Your gateway to esports excitement and innovation.

Credits: Hugo Chiasson, Remi Beauchamp

Description

Discover Northern Arena: Your gateway to esports excitement and innovation.

Credits: Hugo Chiasson, Remi Beauchamp

Client

Northern Arena

Year

2022

Type

Branding, Motion Design

Client

Northern Arena

Year

2022

Type

Branding, Motion Design

Client

Northern Arena

Year

2022

Type

Branding, Motion Design

Client

Northern Arena

Year

2022

Type

Branding, Motion Design

INTRODUCTION

Unveiling Northern Arena: A Prelude to Adventure

INTRODUCTION

Unveiling Northern Arena: A Prelude to Adventure

INTRODUCTION

Unveiling Northern Arena: A Prelude to Adventure

INTRODUCTION

Unveiling Northern Arena: A Prelude to Adventure

Welcome to Northern Arena, the epicenter of esports excitement and innovation. As we delve into the world of competitive gaming, Ridge Agency invites you on an exhilarating journey through the realm of esports. Here, passion meets performance, and players become legends. Join us as we push the boundaries of what's possible in esports and redefine the future of gaming.

Welcome to Northern Arena, the epicenter of esports excitement and innovation. As we delve into the world of competitive gaming, Ridge Agency invites you on an exhilarating journey through the realm of esports. Here, passion meets performance, and players become legends. Join us as we push the boundaries of what's possible in esports and redefine the future of gaming.

Welcome to Northern Arena, the epicenter of esports excitement and innovation. As we delve into the world of competitive gaming, Ridge Agency invites you on an exhilarating journey through the realm of esports. Here, passion meets performance, and players become legends. Join us as we push the boundaries of what's possible in esports and redefine the future of gaming.

Welcome to Northern Arena, the epicenter of esports excitement and innovation. As we delve into the world of competitive gaming, Ridge Agency invites you on an exhilarating journey through the realm of esports. Here, passion meets performance, and players become legends. Join us as we push the boundaries of what's possible in esports and redefine the future of gaming.

Brand statement

Be bold, confident, and forward-thinking.

Brand claim

Commited to innovation.

Brand values

Brand value nr. 1

Brand value nr. 2

Brand value nr. 3

Brand value nr. 4

COLORS selection

Harmonizing Hues: Exploring their Colors

COLORS selection

Harmonizing Hues: Exploring their Colors

COLORS selection

Harmonizing Hues: Exploring their Colors

COLORS selection

Harmonizing Hues: Exploring their Colors

At Northern Arena, Ridge Agency has meticulously curated a color palette dominated by various shades of blue, carefully chosen to evoke a sense of stability, trust, and professionalism. From deep indigos to serene ceruleans, our blues symbolize the steadfast commitment to excellence that defines our brand. Whether on-screen or in-person, Ridge Agency's blue hues serve as a beacon of reliability and quality, setting the stage for unforgettable esports experiences.

At Northern Arena, Ridge Agency has meticulously curated a color palette dominated by various shades of blue, carefully chosen to evoke a sense of stability, trust, and professionalism. From deep indigos to serene ceruleans, our blues symbolize the steadfast commitment to excellence that defines our brand. Whether on-screen or in-person, Ridge Agency's blue hues serve as a beacon of reliability and quality, setting the stage for unforgettable esports experiences.

At Northern Arena, Ridge Agency has meticulously curated a color palette dominated by various shades of blue, carefully chosen to evoke a sense of stability, trust, and professionalism. From deep indigos to serene ceruleans, our blues symbolize the steadfast commitment to excellence that defines our brand. Whether on-screen or in-person, Ridge Agency's blue hues serve as a beacon of reliability and quality, setting the stage for unforgettable esports experiences.

At Northern Arena, Ridge Agency has meticulously curated a color palette dominated by various shades of blue, carefully chosen to evoke a sense of stability, trust, and professionalism. From deep indigos to serene ceruleans, our blues symbolize the steadfast commitment to excellence that defines our brand. Whether on-screen or in-person, Ridge Agency's blue hues serve as a beacon of reliability and quality, setting the stage for unforgettable esports experiences.

Ebony Blue

#0e1122

Purple Blue

#1B328F

Indigo Blue

#456DCD

Spindle Blue

#B7C7ED

Red White

#F9F7F6

gray scale

Shades of Gray in Northern Arena

gray scale

Shades of Gray in Northern Arena

gray scale

Shades of Gray in Northern Arena

gray scale

Shades of Gray in Northern Arena

In our design approach, we incorporates grayscale elements to add depth and sophistication to Northern Arena's visual identity. By incorporating shades of gray, we create a sense of contrast and dimensionality that enhances the overall impact of our brand elements. From sleek gradients to subtle accents, grayscale adds a touch of elegance and modernity to our designs, elevating the Northern Arena brand to new heights of sophistication.

In our design approach, we incorporates grayscale elements to add depth and sophistication to Northern Arena's visual identity. By incorporating shades of gray, we create a sense of contrast and dimensionality that enhances the overall impact of our brand elements. From sleek gradients to subtle accents, grayscale adds a touch of elegance and modernity to our designs, elevating the Northern Arena brand to new heights of sophistication.

In our design approach, we incorporates grayscale elements to add depth and sophistication to Northern Arena's visual identity. By incorporating shades of gray, we create a sense of contrast and dimensionality that enhances the overall impact of our brand elements. From sleek gradients to subtle accents, grayscale adds a touch of elegance and modernity to our designs, elevating the Northern Arena brand to new heights of sophistication.

In our design approach, we incorporates grayscale elements to add depth and sophistication to Northern Arena's visual identity. By incorporating shades of gray, we create a sense of contrast and dimensionality that enhances the overall impact of our brand elements. From sleek gradients to subtle accents, grayscale adds a touch of elegance and modernity to our designs, elevating the Northern Arena brand to new heights of sophistication.

Lightest

Lighter
Lighter
Light
Default
Dark
Darker
Darkest

TYPOGRAPHY DEVELOPMENT

Crafting Northern's Typography

TYPOGRAPHY DEVELOPMENT

Crafting Northern's Typography

TYPOGRAPHY DEVELOPMENT

Crafting Northern's Typography

TYPOGRAPHY DEVELOPMENT

Crafting Northern's Typography

Typography is the cornerstone of Northern Arena's visual identity, and Ridge Agency's choice of Poppins and Aileron reflects our commitment to modernity and readability. Poppins, with its clean lines and rounded letterforms, exudes a sense of friendliness and approachability, making it perfect for headlines and display text. Aileron, on the other hand, strikes a balance between professionalism and personality, making it an ideal choice for body text and long-form content. Together, these two typefaces create a cohesive and visually appealing typographic system that enhances the overall brand experience.

Typography is the cornerstone of Northern Arena's visual identity, and Ridge Agency's choice of Poppins and Aileron reflects our commitment to modernity and readability. Poppins, with its clean lines and rounded letterforms, exudes a sense of friendliness and approachability, making it perfect for headlines and display text. Aileron, on the other hand, strikes a balance between professionalism and personality, making it an ideal choice for body text and long-form content. Together, these two typefaces create a cohesive and visually appealing typographic system that enhances the overall brand experience.

Typography is the cornerstone of Northern Arena's visual identity, and Ridge Agency's choice of Poppins and Aileron reflects our commitment to modernity and readability. Poppins, with its clean lines and rounded letterforms, exudes a sense of friendliness and approachability, making it perfect for headlines and display text. Aileron, on the other hand, strikes a balance between professionalism and personality, making it an ideal choice for body text and long-form content. Together, these two typefaces create a cohesive and visually appealing typographic system that enhances the overall brand experience.

Typography is the cornerstone of Northern Arena's visual identity, and Ridge Agency's choice of Poppins and Aileron reflects our commitment to modernity and readability. Poppins, with its clean lines and rounded letterforms, exudes a sense of friendliness and approachability, making it perfect for headlines and display text. Aileron, on the other hand, strikes a balance between professionalism and personality, making it an ideal choice for body text and long-form content. Together, these two typefaces create a cohesive and visually appealing typographic system that enhances the overall brand experience.

Typeface

Poppins
Bold

Poppins
Bold

Poppins Bold, selected by Ridge Agency, serves as the beating heart of Northern Arena's typographic palette, commanding attention with its bold letterforms and clean lines. Its strong presence on the page instills a sense of confidence and authority, making it the perfect choice for headlines, banners, and other prominent brand elements. With Poppins Bold leading the way, Northern Arena stands out from the crowd and leaves a lasting impression on audiences around the world.

Texts

Aileron
Regular

Aileron
Regular

Aileron Regular, chosen by Ridge Agency, embodies the essence of professionalism and clarity, making it an indispensable part of Northern Arena's typographic arsenal. Its clean and minimalist design ensures maximum legibility across a wide range of applications, from web copy to printed materials. With Aileron Regular as our go-to choice for body text and long-form content, we maintain a consistent and polished brand identity that resonates with our audience.

branding development

Shaping Identity in Branding

branding development

Shaping Identity in Branding

branding development

Shaping Identity in Branding

branding development

Shaping Identity in Branding

The development of the Northern Arena brand, overseen by Ridge Agency, was guided by a vision of inclusivity, innovation, and excellence. Drawing inspiration from the dynamic world of esports, we crafted a brand identity that strikes the perfect balance between boldness and professionalism. Through careful consideration of color, typography, and design elements, Ridge Agency created a brand that appeals to a diverse audience while maintaining a strong and cohesive visual language. With ample space for creativity and expression, Northern Arena is poised to become a global leader in the esports industry, welcoming players and fans alike to join us on an unforgettable journey of competition, camaraderie, and community.

The development of the Northern Arena brand, overseen by Ridge Agency, was guided by a vision of inclusivity, innovation, and excellence. Drawing inspiration from the dynamic world of esports, we crafted a brand identity that strikes the perfect balance between boldness and professionalism. Through careful consideration of color, typography, and design elements, Ridge Agency created a brand that appeals to a diverse audience while maintaining a strong and cohesive visual language. With ample space for creativity and expression, Northern Arena is poised to become a global leader in the esports industry, welcoming players and fans alike to join us on an unforgettable journey of competition, camaraderie, and community.

The development of the Northern Arena brand, overseen by Ridge Agency, was guided by a vision of inclusivity, innovation, and excellence. Drawing inspiration from the dynamic world of esports, we crafted a brand identity that strikes the perfect balance between boldness and professionalism. Through careful consideration of color, typography, and design elements, Ridge Agency created a brand that appeals to a diverse audience while maintaining a strong and cohesive visual language. With ample space for creativity and expression, Northern Arena is poised to become a global leader in the esports industry, welcoming players and fans alike to join us on an unforgettable journey of competition, camaraderie, and community.

The development of the Northern Arena brand, overseen by Ridge Agency, was guided by a vision of inclusivity, innovation, and excellence. Drawing inspiration from the dynamic world of esports, we crafted a brand identity that strikes the perfect balance between boldness and professionalism. Through careful consideration of color, typography, and design elements, Ridge Agency created a brand that appeals to a diverse audience while maintaining a strong and cohesive visual language. With ample space for creativity and expression, Northern Arena is poised to become a global leader in the esports industry, welcoming players and fans alike to join us on an unforgettable journey of competition, camaraderie, and community.

Tone of Voice

Northern Echo captures the spirit of Northern Arena, speaking with authority, passion, and inclusivity to engage and inspire our global audience.

Authority

Assertive and knowledgeable, our authority tone instills confidence and trust in our audience, establishing Northern Arena as a leader in the esports industry.

Passion

Vibrant and enthusiastic, our passion tone ignites excitement and energy, reflecting our deep love and dedication to esports and gaming.

Inclusivity

Welcoming and empathetic, our inclusivity tone fosters a sense of belonging and community, ensuring that everyone feels valued and respected within the Northern Arena family.

Innovation

Forward-thinking and visionary, our innovation tone sparks creativity and curiosity, pushing the boundaries of what's possible in esports and gaming.

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©2023 Agence Ridge S.E.N.C

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©2023 Agence Ridge

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©2023 Agence Ridge