Credits: Hugo Chiasson, Remi Beauchamp
Branding & Creative Direction
Welcome to the dynamic world of Mirage Esports, an innovative Quebec-based eSports organization competing in Canada's most prestigious tournaments. At Mirage Esports, we blend cutting-edge gaming strategies with a relentless drive for excellence, captivating audiences with our thrilling performances on the eSports stage. Mirage Esports embodies the spirit of digital adventure, navigating through the most challenging competitions in the country with finesse and determination. With a roster of talented gamers fueled by passion and dedication, we strive to deliver unparalleled gaming experiences while pushing the boundaries of eSports.
Brand statement
Mirage Esports: Where innovation meets victory, we're revolutionizing the eSports world, inspiring greatness, and redefining competition with our relentless dedication and passion, elevating your game to new heights
Brand claim
Elevate your game with Mirage Esports, where innovation meets victory, redefining the eSports experience and inspiring greatness in every match
Brand values
Performance
Excellence
Integrity
Local
Incorporating a palette of cool pastel colors into Mirage Esports' branding brings a unique and innovative touch, infusing warmth into the organization's identity. These pastel hues not only exude originality but also evoke a sense of locality, mirroring the cold blues of Quebec while adding a welcoming and inviting feel to the overall aesthetic. It's a creative fusion that resonates with our local roots while embracing a modern and approachable vibe.
Melanie Pink
#E1C3D9
Nurse Green
#DFE9DF
Glacier Blue
#7EB3CB
Bunting Blue
#16294F
Artic White
#F2F2F2
In their 2023 branding, Mirage Esports also incorporates a full greyscale palette.
Lightest
In Mirage Esports, typography isn't just letters—it's our brand's voice. With typefaces like Poppins and Bank Gothic, we blend modernity and strength, conveying innovation and professionalism. From sleek graphics to impactful posters, our typography sets the stage for a dynamic journey where creativity meets victory. Welcome to the power of typography in Mirage Esports.
Typeface
Morganite
BOLD
We meticulously crafted Mirage Esports' brand identity, including the selection of typography that encapsulates its dynamic essence. Our choice fell upon Poppins Extended Bold, a professional sans-serif typeface renowned for its versatility and modern appeal. Poppins' elongated letterforms exude a sense of energy and movement, perfectly suited for Mirage Esports' innovative and dynamic image. Its clean lines and geometric shapes convey professionalism while maintaining a sense of originality and uniqueness. Poppins' wide range of weights and extended variants offer flexibility in design, allowing us to create visually striking and cohesive branding materials across various platforms. With Poppins as the cornerstone of Mirage Esports' typographic identity, we've ensured that every aspect of the brand's communication exudes professionalism, creativity, and a forward-thinking attitude.
In the design landscape of Mirage Esports, Bank Gothic emerges as the quintessential secondary typeface, elevating the brand with its distinct esports-inspired aesthetic. Characterized by its bold, geometric shapes and sleek lines, Bank Gothic infuses a sense of technological prowess into the branding while maintaining an air of sophistication and simplicity. Serving as the perfect complement to the primary typeface, Bank Gothic adds depth and dimension to Mirage Esports' visual identity, enhancing readability and conveying a modern, cutting-edge vibe. With its versatility and timeless appeal, Bank Gothic stands as a testament to Mirage Esports' commitment to innovation and excellence, enriching the brand's communications with a dynamic and captivating typographic presence.
branding development
We're excited to unveil Mirage Esports' captivating social media presence, where innovation meets breathtaking landscapes inspired by the Canadian Rockies and the crisp, sunny skies of Quebec. Through a seamless integration of 3D elements and clean, minimalist lines, Mirage Esports' social media channels come alive with dynamic visuals that transport viewers to the heart of the action.
Picture yourself amidst snow-capped mountains and chilly Quebec days, all under the warmth of a sun-soaked blue sky. This unique blend of local spirit and cutting-edge design sets Mirage Esports apart, inviting audiences on an exhilarating journey through the world of esports. With each post, we aim to capture the essence of Mirage Esports' creativity and passion, creating an immersive experience that resonates with fans worldwide.
Mirage Esports: Uniting Voices in Victory. Our tone echoes the thrill of triumph, fostering authenticity, empathy, and inclusivity. From celebrating wins to supporting our community, we amplify the voice of victory in every interaction.
Energetic
Mirage Esports adopts an energetic tone to infuse excitement and passion into its communications. This tone reflects the adrenaline-fueled world of esports, where high-stakes competition and thrilling gameplay captivate audiences. Through lively language and enthusiastic expressions, Mirage Esports energizes its community, rallying fans around the exhilarating experience of gaming.
Authentic
The authentic tone of Mirage Esports establishes trust and connection with its audience. By speaking sincerely and openly, Mirage Esports fosters a genuine relationship with its fans, acknowledging their passion for gaming and empathizing with their experiences. This tone reflects Mirage Esports' commitment to transparency and integrity, ensuring that its communications resonate with authenticity and resonate with its audience.
Playful
Mirage Esports embraces a playful tone to create an enjoyable and engaging experience for its audience. With humor, wit, and creativity, Mirage Esports adds a sense of fun and lightheartedness to its communications, reflecting the spirit of camaraderie and enjoyment inherent in gaming culture. This tone encourages interaction and fosters a sense of community among Mirage Esports' fans, making the gaming experience not only competitive but also entertaining and memorable.
Empowering
Mirage Esports adopts an empowering tone to motivate and inspire its audience. Through encouraging language and positive affirmations, Mirage Esports uplifts its fans, empowering them to pursue their gaming aspirations and overcome challenges. This tone reflects Mirage Esports' dedication to supporting and encouraging its community, fostering a sense of confidence and determination among its fans as they strive for success in the world of esports.
