Credits: Hugo Chiasson, Remi Beauchamp, Valth,
Benoît Chieusse
Branding & Motion Design
Introducing the Canadian Games Awards, a cornerstone of excellence in the gaming industry, proudly represented by Ridge. With a passion for showcasing innovation and talent, we're honored to collaborate with the Canadian Games Awards, celebrating the remarkable achievements and contributions of Canadian game developers. Together, we illuminate the nation's vibrant gaming landscape, recognizing its pivotal role in shaping the future of interactive entertainment. Join us as we applaud the creativity, dedication, and ingenuity of the Canadian gaming community at the forefront of global innovation
Brand statement
Ridge partners with the Canadian Games Awards to celebrate innovation in gaming. Together, we inspire excellence and spotlight Canadian talent.
Brand claim
At Ridge, we amplify the Canadian Games Awards' prestige, showcasing gaming innovation worldwide.
Brand values
Excellence
Collaboration
Creativity
Integrity
Introducing the distinctive colors of the Canadian Games Awards, curated by Ridge to reflect the industry's dynamic spirit and rich heritage. Dominated by the bold hues of royal blue and crimson red, our palette exudes energy and passion. Adding depth and sophistication, a subtle beige tint grounds the palette, symbolizing tradition and unity. Together, these colors form a harmonious blend, encapsulating the essence of excellence and innovation celebrated by the Canadian Games Awards.
Neon Green
#ccff00
Sick Kaky
#6f8900
Eggshell Yellow
#EAFF9F
Dark Gray
#080808
Mid Green
#416946
Introducing Kiona, the distinguished typeface chosen by Ridge to elevate the Canadian Games Awards branding to new heights. With its sleek lines and modern elegance, Kiona captures the essence of sophistication and innovation, mirroring the values upheld by the gaming industry. From bold headlines to refined body text, Kiona brings clarity and distinction to every communication, ensuring that the Canadian Games Awards messaging resonates with precision and impact. With Kiona as our typographic cornerstone, Ridge is proud to shape the narrative of excellence in gaming.
Kiona Regular serves as the backbone of the Canadian Games Awards branding, offering a harmonious balance of form and function. With its clean lines and versatile design, Kiona Regular provides clarity and consistency across all communications, enhancing legibility and maintaining visual cohesion. As the corporate font, it embodies professionalism and modernity, reinforcing the Canadian Games Awards' commitment to excellence in gaming.
branding development
For the Canadian Games Awards, Ridge Agency crafted a simple, clean, and corporate branding approach, ensuring readability for all audiences. With minimalist design elements and a carefully selected color palette, typography, and visuals, the brand exudes professionalism and clarity
MOTION DESIGN
Ridge Agency crafted captivating motion designs for the Canadian Games Awards, beginning with a teaser ad that ignited anticipation for the event. Seamlessly integrating music partnered with the awards and effects that mirrored the client's vision, the teaser showcased the excitement and innovation awaiting attendees. By strategically blending visuals and sound, we crafted an immersive experience that resonated with the audience, setting the stage for an unforgettable event.
MOTION DESIGN
Ridge Agency elevated the Canadian Games Awards experience with winning awards motion design, meticulously tailored to align with the event's branding and resonate with the gaming community. Our animations and effects were thoughtfully crafted to captivate audiences while staying true to the essence of the Canadian Games Awards. By infusing elements that reflect the event's spirit and values, we ensured that each award presentation was a celebration of excellence and a testament to the vibrant gaming community in Canada
Discover the voice of the Canadian Games Awards, meticulously crafted by Ridge Agency to embody the excitement, innovation, and inclusivity of the gaming community. With a focus on authenticity and celebration, our tone of voice reflects the values and spirit of the awards, engaging audiences with clarity, enthusiasm, and warmth.
Inspiring
The inspiring tone uplifts and motivates, encouraging creativity and excellence within the gaming community. It empowers individuals to pursue their passions and celebrate their achievements on the gaming stage.
Inclusive
The inclusive tone fosters a sense of belonging and celebrates diversity within the gaming community. It welcomes all voices and perspectives, ensuring that everyone feels valued and represented in the Canadian Games Awards.
Informative
The informative tone provides valuable insights and guidance to the gaming community. It educates audiences on industry trends, developments, and opportunities, empowering them to stay informed and engaged.
Celebratory
The celebratory tone honors achievements and milestones within the gaming community. It rejoices in the successes of individuals and organizations, fostering a spirit of joy, camaraderie, and appreciation.
