BlueMonday Brand Design Guidelines

BlueMonday
Brand Design Guidelines

BlueMonday
Brand Design
Guidelines

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

CompanyName

Digital Designer

Digital Designer

Digital Designer

Description

Description

I am a multidisciplinary designer working at the intersection of technology and forward-thinking digital design

I am a multidisciplinary designer working at the intersection of technology and forward-thinking digital design

Credits: Hugo Chiasson, Remi Beauchamp

Client

Client

Rémi Beauchamp

Rémi Beauchamp

Year

Year

2024

2024

Type

Type

Branding

INTRODUCTION

INTRODUCTION

Introducing, The new face of the bear, a visionnary approach

Introducing, The new face of the bear, a visionnary approach

Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.

Brand statement

Be bold, confident, and forward-thinking.

Brand claim

Commited to innovation.

Brand values

Brand value nr. 1

Brand value nr. 2

Brand value nr. 3

Brand value nr. 4

COLORS selection

COLORS selection

The Meaning Behind Colors: Simplicity at its finest

The Meaning Behind Colors: Simplicity at its finest

Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.

Blue

#4400FF

Second blue

#2244FF

Orange

#FF3300

Dark blue

#191439

Mid blue

#464168

Grey blue

#9C9AAC

Light blue

#CECCDB

Sheet

#F2F2F7

Black

#000000

White

#000000

gray scale

gray scale

Depth with shades: The Strategy Behind Gray Scale

Depth with shades: The Strategy Behind Gray Scale

Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.

Lightest

Lighter
Lighter
Light
Default
Dark
Darker
Darkest

TYPOGRAPHY DEVELOPMENT

TYPOGRAPHY DEVELOPMENT

Creativity behind the anatomy of typography: Creation of a timeless branding

Creativity behind the anatomy of typography: Creation of a timeless branding

Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.

Typeface

Inter

Sizing

Heading 1

Heading 1

Inter 80 Regular

Heading 2

Inter 64 Regular

Heading 3

Inter 36 Regular

Heading 4

Inter 20 Regular

Heading 5

Inter 16 Regular

Heading 6

Inter 14 Regular

Body text

Inter 14 Regular

Download

Inter Font Family in various formats

Inter Font Family

branding development

The Process Behind the branding: Reaching to the Ridge

The Process Behind the branding: Reaching to the Ridge

Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.

MOTION DESIGN

The Process Behind the Motion: Reaching to the Ridge

The Process Behind the Motion: Reaching to the Ridge

Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.

IMAGERY

IMAGERY

Branding behind pictures: A modern and creative approach

Branding behind pictures: A modern and creative approach

Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.

Blue

Monday

BlueMonday Imagery

BlueMonday Imagery

Blue

Monday

Blue

Monday

Blue

Monday

BlueMonday Imagery

Blue

Monday

Blue

Monday

Discover the power of our logo: a refined and expressive symbol that reflects our brand’s essence.

Master the art of typography and empower your creations with a robust and adaptable typographic system.

Embrace the charm of our image style, delivering an outstanding visual journey that complements our identity.

Tone of voice

Stay consistent, genuine, and aligned with our brand values to foster a strong connection with our audience.

Innovative and optimistic

Be bold, confident, and forward-thinking, reflecting our commitment to innovation and optimism.

Trustworthy and Reliable

Instill confidence with language that is dependable, credible, and reassuring, emphasizing our reliability.

Action-Oriented

Encourage action and highlight the path to innovation, reflecting our emphasis on taking proactive steps.

Professional yet Approachable

Strike a balance between professionalism and approachability, being warm and friendly while maintaining a level of sophistication.

DOWNLOAD & LINKS

Fidelity and transparency: Access to the process behind the creation

Fidelity and transparency: Access to the process behind the creation

Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.

All-in-one Figma project
BlueMonday Logo Pack
Inter Font Family

Get exclusive access to new products, tips and more - subscribe to our newsletter today!

©2023 Agence Ridge S.E.N.C

Get exclusive access to new products, tips and more - subscribe to our newsletter today!

©2023 Agence Ridge

Get exclusive access to new products, tips and more - subscribe to our newsletter today!

©2023 Agence Ridge