Credits: Hugo Chiasson, Remi Beauchamp
Branding, Filmmaking, Photography
The Centre De Pêche Montréal-Est, located in Pointe-aux-Trembles, is a haven for fishing enthusiasts. Boasting over 105 tables and more than 10,000 products, this center caters to all your fishing needs. They approached us seeking a comprehensive rebrand and an advertisement video. We delivered a thorough makeover, resulting in a truly unique transformation.
Brand statement
Centre de Pêche Montréal-Est passionately showcases artisanal fishing products in a welcoming one-day event.
Brand claim
Commited to be welcoming
Brand values
Passionate
Artisanal
Welcoming
Authentic
We undertook a comprehensive modernization of the Centre De Pêche Montréal-Est logo, breathing new life into what was previously considered outdated. Recognizing the importance of a contemporary identity, we carefully reimagined the existing fish emblem, infusing it with a distinctly modern twist. Our aim was to not only refresh their image but also to provide them with a symbol they can proudly showcase for years to come, reflecting their evolving ethos and values.
Logo Symbol
Full Logo Horizontal
Typography Logo Horizontal
In crafting the color scheme for the Centre De Pêche Montréal-Est logo, we drew inspiration from the serene beauty of nature. Our choice of an earthy-tone palette aimed to capture the essence of the outdoors. We selected blue to reflect the calming waters, yellow to signify the rich earth, and green to embody the verdant hues of trees and the broader natural landscape.
Deep Ocean
#14213d
Earth Gold
#eaba6b
Leaf Green
#136f63
Blue Gray
#dcedff
Artic White
#fafafa
In contrast to Centre De Pêche Montréal-Est's vibrant colors, grayscale elements add depth and sophistication to its visual identity. Incorporating black, white, and gray, the brand achieves a harmonious balance of dynamism and elegance, ensuring impactful and versatile branding. This grayscale strategy maintains a polished aesthetic across platforms while enhancing the vibrancy of colorful elements, appealing to fishing enthusiasts with an eye for detail.
Lightest
In our endeavor to rejuvenate the Centre De Pêche Montréal-Est typography, our goal was to infuse it with a fresh, contemporary vibe. We sought to imbue it with elements that exude modernity, thereby breathing new life into its visual identity. This revitalized approach imparts an aura of sophistication, almost bordering on the luxurious and premium, consequently elevating the center's overall aesthetic and lending it a more refined, serious demeanor.
branding development
In crafting their brand identity, our aim was to cultivate a timeless, outdoorsy aesthetic that transcends fleeting trends, ensuring longevity for years to come. By imbuing their logo with this enduring appeal, we provided them with a versatile tool that seamlessly integrates across various media platforms, empowering them to craft compelling social media content. Moreover, this modernized visual identity not only meets their immediate needs but also aligns perfectly with their long-term vision, ensuring consistency and relevance in their branding efforts.
They sought a rapid advertisement to highlight the center's offerings, showcasing its facilities and products to entice potential members. Previously lacking any media assets to showcase their products and premises, we stepped in to create a concise promotional video, coming to their aid. This short capsule effectively encapsulates the essence of the center, providing viewers with a vivid glimpse into its offerings and ambiance, thereby sparking interest and engagement on their social media platforms.
Tone of voice
Stay consistent, genuine, and aligned with our brand values to foster a strong connection with our audience.
Timeless Explorer
It highlights the center's commitment to quality and value, inviting exploration within its welcoming environment.
Energetic Adventurer
It celebrates the center as a vibrant hub of adventure, appealing to thrill-seekers with its energy and excitement, inspiring unforgettable experiences for potential members
Authentic Enthusiast:
It underscores the center's dedication to authentic outdoor experiences, fostering a community of like-minded individuals and connecting with potential members on a personal level, portraying the center as a trusted partner in their outdoor adventures.
Dynamic Rescuer
It showcases the center's proactive stance in overcoming media challenges, highlighting innovation and agility, portraying it as a reliable partner for members, with messages focused on solutions and addressing evolving needs promptly.
